June 27, 2021
M22 is not just a road on the most scenic stretch of Michigan coastline, M22 is the premier outdoor apparel brand in Northern Michigan. Built by two brothers with a love for action sports, M22 has become a staple for active Michiganders and visitors alike.
For these reasons, we are absolutely stoked to partner with the M22 team and FLOW (For Love of Water). From the beginning of our project, Liz Kirkwood, FLOW’s Executive Director, has helped us develop a deeper understanding of the water issues plaguing the Great Lakes. Now we get to share the stage with them and promote a shirt that benefits both organizations. With each For Love of Water shirt & hat sold, M22 will donate revenue to both FLOW and Troubled Water Film.
The shirts are available on the M22 website (button below) and in-store at the Traverse City location!
Thank you to everyone that has purchased the M22 collaboration already! We have experienced fantastic support from the Michigan community and can’t wait to finish our journey and create a film about our favorite place in the world!
Best,
William
P.S. – Chris is glowing thanks to this brief modeling introduction. He won’t stop talking about the possibility of a blooming modeling career. He has gone so far as to threaten to quit the trip to pursue a life of fame, beauty, & luxury. I’m sick of it – or maybe just really jealous.